Warning Letter Bulletin - CFSAN and DDMAC promo untitled letters.
Byline: LISA SANDERS
After years of speculation about its plans for international expansion, Interpublic Group of Cos.’ Deutsch is poised to move beyond North American borders-and it has Novartis to thank for it.
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In a realignment of its direct-to-consumer and professional products last week, the Basel, Switzerland-based pharma marketer awarded advertising responsibilities to Deutsch, teamed with Interpublic sibling Integrated Communications Corp., Parsippany, N.J., according to executives familiar with the matter. It also gave business to DDB Worldwide, an Omnicom Group network …
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